Over the past couple of years a new type of acquisition tool has started to appear from the bookies: enhanced odds. We’re not talking about a simple price boost, where a 1/2 favourite gets bumped to 3/4, we mean the new customer only massive enhancements. For example, one bookmaker is offering (at time of writing)…
Enhanced Odds Offers – What Does ‘Paid in Free Bets’ Mean?
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